What is your story?
Customers have changed. Goods and services have achieved a new plateau and this shift has created a new type of consumer - one who is looking for goods and services delivered as an experience, not just a new product with good service. Polite, knowledgeable customer interactions aren't good enough anymore. From the moment your target audience experiences your brand, enters your store, or visits your website, every detail they encounter tells them who you are. The next generation wants to be engaged on a new level.
The statistics are overwhelming. Connect with your customers and they will be loyal for life. They will replace your big marketing budget and evangelize your brand with priceless, authentic approval. Get their attention and you will have the attention of their friends, family, and more.
So how do you create something for them that makes an impact? How do you craft a detailed experience that takes advantage of your brand and product? What tools exist exclusively for the purpose for moving an audience and creating emotional connections? Storytelling. It’s been around since the dawn of humanity and the best storytellers know that when you are successful at connecting with your audience, they look at the world you created with an entirely new perspective. We believe that when your brand looks at your customer’s experience like a story, you can truly surprise your audience. What is your setting? What tone is your customer experience looking to achieve? What do you want to want your audience to feel when they think about your brand? Joy? Excitement? Assurance? Start looking at how customers experience your brand, like a story. Pay attention to every detail and you will earn their loyalty and their trust.