Posts tagged storytelling
What Consumers Want - The Experience Economy

"Today we are in a service economy where 80% of gross domestic product is in services.  Over 80% of employment is in services.  And over 80% of what customers want is in fact the service, not the good."

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What is your story?

How do you create something for customers that gets their attention?  How do you craft a detailed experience that takes advantage of your brand and product?  What tools exist exclusively for the purpose for moving an audience and creating emotional connections?

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